Are you feeling overwhelmed by the endless marketing strategies and platforms, and endless varying ways to to things? Struggling to decide where your time and resources are best spent? You're not alone.

Many business owners find themselves lost in a sea of options, unsure of how to make their brand stand out in a crowded market. The lack of a clear, cohesive marketing strategy can lead to wasted efforts, inconsistent messaging, and missed opportunities for growth.

At Swiirl Marketing, we understand these challenges and are here to help. With our personalised, data-driven marketing strategy development process (we’ve refined over the past 12 years!), we’ll guide you to success by tailoring a plan that aligns with your unique business needs and goals.

Step 1: Marketing Audit & Competitor Analysis

Our process begins with a comprehensive audit of your marketing platforms and assets. This bespoke service is designed to pinpoint what’s working well and where adjustments are needed. What’s working for and against your competitors and how you can strategically position yourself in the market.

Here's a few area’s we like to look at:

Website & eCommerce Performance Review: Gain insights into your website's effectiveness.

Email Marketing Evaluation: Assess the reach and engagement of your campaigns.

Social Media Analysis: Understand your social platforms' performance and audience engagement.

Competitor & Industry Analysis: Identify market threats and opportunities to stay ahead.

SEO Keyword Research: Discover trends and keyword opportunities for enhanced ranking.

Step 2: Tailored Marketing Strategy Development

After completing the comprehensive marketing audit, we move to the next phase: crafting a tailored marketing strategy designed to position your brand for success. At Swiirl Marketing, we combine insights from your audit with our industry expertise to create a strategy that delivers real results.

Here’s what we’ll cover:

#1 Marketing Objectives: Setting clear marketing objectives is crucial for aligning your strategy with your business goals. We work with you to define specific, measurable, achievable, relevant, and time-bound (SMART) objectives that will guide your marketing efforts and ensure a focused approach.

#2 Target Audience: Understanding your target audience is key to effective marketing. We’ll conduct a thorough analysis to identify your ideal customers, their needs, preferences, and behaviours. This insight allows us to tailor your messaging and positioning to resonate with the people who matter most to your business.

#3 Content Marketing Strategies: Content is the backbone of any successful marketing strategy. We’ll develop a comprehensive content plan that includes:

Content Pillars: Define core themes that align with your brand and audience interests.

Content Types: Identify the most effective content formats for your audience, such as blogs, videos, infographics, or case studies.

Content Calendar: Create a strategic content calendar to ensure consistent and timely communication with your audience.

#4 Platform thought-starters: We'll assess your key platforms—website, email, and social media—to determine how they can best support your marketing objectives:

• Website: Optimise your site’s structure and content for user experience and SEO.

• Email: Develop targeted campaigns that nurture leads and build customer loyalty.

• Social Media: Craft engaging content that drives interaction and builds community.

#5 Budget Setting: Budget is an essential component of any marketing strategy. We’ll help you align your financial resources with your marketing goals, ensuring you invest in the right areas for maximum return on investment. Our budget-setting process includes cost projections for all proposed activities, providing you with a clear financial roadmap.

#6 Timeline: Execution is as important as planning. We’ll work closely with you to understand your team’s capacity and establish a realistic timeline for implementing your marketing strategy. This timeline will include milestones and checkpoints to ensure you stay on track and adapt as needed.

#7 90-Day Action Plan: To kickstart your strategy, we’ll develop a 90-day action plan that outlines immediate steps to take. This plan will include specific tasks, responsible parties, and deadlines to ensure seamless execution. Our goal is to provide you with a clear and actionable roadmap that leads to quick wins and sets the foundation for long-term success.

Inclusions

• Detailed Marketing Review & Audit

• Customised Marketing Strategy

• Action Plan

• 2 x 60 Minute 1:1 Consulting Sessions

• Unlimited Access to me via Slack

  Investment

  $7,500 + GST

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