Social Media Marketing

 
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Grow Faster. Engage Better. Stand Out.

Social Media Strategy That Works

Discover the secret to building a loyal audience, crafting scroll-stopping content, and making your social media work for you.

 

This is for you if you:

  • Want to attract the right audience with content that resonates.

  • Need clarity on messaging and consistent branding.

  • Are overwhelmed by planning and want a clear, actionable strategy.

  • Aim to improve performance and maximise ROI on paid ads.

 

The Missing Piece in your Social Media Strategy

  • Clarity & Direction: No more guesswork—get a data-driven roadmap for success.

  • Audience Engagement: Build a loyal community that amplifies your brand.

  • Proven Results: Strategies based on competitive analysis and industry insights.

  • Save Time & Resources: We handle the heavy lifting so you can focus on growing your business.

 
 
 

Social Media Channel Strategy Package

A Comprehensive Plan Tailored to Your Success
Starting at $2,900 + GST, here’s everything you’ll receive:

  • Competitor Audit and Analysis: Dive into the best- and worst-performing content to uncover what works, what doesn’t, and how to create a winning strategy grounded in data.

  • Tone of Voice Development: Craft a distinctive voice that aligns with your brand, resonates with your target audience, and amplifies your key messages.

  • Content Strategy & Pillars: Build a roadmap for consistent posting, including frequency guidelines, content themes, and the best channels to focus your efforts on Instagram.

  • 3 Example Posts Per Content Pillar: Receive tailored examples that reflect your brand and can inspire your next posts.

  • Template References: Get visual references to brief your design team, ensuring cohesive and eye-catching content.

  • Events Calendar: Align your Instagram content with key dates and events to boost engagement and relevance.

  • Paid Ads Recommendations: Learn how to maximise ROI with actionable guidance on ad placements, targeting, and budgets.

Bonus:
We also provide strategies for Blogs, LinkedIn, Pinterest, TikTok, and Google Business, ensuring a cohesive presence across platforms.

 

 

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Platform Management Package

Keeping Your Socials Running Smoothly

A solid strategy is just the first step—bringing it to life consistently is what truly makes an impact. That’s where our Platform Management Package comes in.

One-Time Setup ($400):

  • We’ll connect your platforms to Meta Business and establish a smooth workflow, so everything runs efficiently from day one.

Swirl Investment ($700 + GST per month):

  • Content Creation & Execution: We handle post ideation, research, copywriting, and simple graphic edits—delivered in Google Slides for easy review.

  • 8 Posts Per Month: A balanced mix of 2 Reels, 4 Image Posts, and 2 Carousels to keep your feed fresh and engaging.

  • Performance Insights: Receive monthly reports with key takeaways to refine and optimize your content strategy.

  • Use of Existing Assets: We work with your available brand photos and videos to maintain consistency across your posts.

  • 1-Hour Monthly Check-in: A streamlined session via email, call, or meeting to align on content, approvals, and strategy updates.

Let us handle the execution so you can focus on what matters most—growing your business.

Need more?

 

 

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WHAT PEOPLE ARE SAYING 

Testimonials

“Annelise’s dynamic marketing expertise was invaluable for The Herbologist brand. The Social Media Strategy she created and delivered was next level and on point. She takes a deep dive into the back end of your business and comes up with unique and creative digital marketing plan that is exciting and makes you energised taking your business in a positive direction.”

- Desley, The Herbologist

“Annelise and the team at Swiirl have been nothing short of exceptional in helping Specify to improve and develop our brand.

She is always available for those quick and easy answers that require a marketing guru and we still have regular catch ups with the team at Swiirl to ensure we are keeping on track with our detailed marketing strategy.

Cannot recommend Swiirl's services enough!”

- Adam Barwell, Co-Founder & Director, Specify Consulting

“If you’re a business owner—whether in recruitment or any other sector—struggling with branding, strategy, or online visibility, I highly recommend working with Annelise and the team at Swiirl. Don't make the mistake of going the cheap route—you’ll end up paying twice. Do it right the first time with Annelise, and you won’t look back. We certainly haven’t!”

- Chris Gath, Co-Founder & Director, Specify Consulting

“Swiirl Marketing helped me understand more about my brand and my messaging. With personalised consultations Swiirl gave me new ideas and inspiration to stay ahead of the game. Thank you, Swiirl Marketing!”

- Theresa Refalo, Owner, Urban Yoga

“Working with Annie empowered me to structure my ideas worth clear strategy and industry best practice, and I was so proud of the final outcome of my work - having been strengthened with the confidence and ability to drive my ideas and expand my expertise.”

- Lahra Gallagher, Creative Communications Specialist

“We came to Annelise for support in understanding the absolute basics of not only how to grow our business but where to start. After just our first brainstorming session we are feeling empowered and driven to put the work into the initial planning, because we now understand what it is we need to do.”

- Dan & Elle, Simple Window Shades Owners

“Annelise is a skilled marketer, a strong team leader, and an absolute pleasure to work with. In her time at Nuzest Annelise helped refine our brand direction, launch new products into new channels and markets, and reshaped our approach to systems, project management and communication. She came in with a solid understanding of sales and marketing and very quickly turned that into industry and brand expertise. She’s made a lasting impact on our business and would be an asset to any brand, particularly in the health and wellness industry.”

- Monique, Nuzest Suppliments, Founder & CEO

“Working with Annelise from Swiirl was/is an absolute breath of fresh air. She worked with me through the process of building my boutique Pilates studio from scratch, even pulling the concept from the depths of my brain during our think tank session for an entirely different business, and brought all of the digital elements of my new business to life, connecting me with the most suitable vendors with the expertise we needed to feel like we were in the best hands every step of the way. Cannot rate her highly enough. A total leader every step of the way.” 

- Eleanor, Owner and Head Reformer Instructor, Supple Body

“Swiirl Marketing & Annelise were critical to my initial start-up phase, go to marketing strategy, branding and marketing plan. During the early start up days, we were busy trying to manage all facets of the business and we were so grateful having Annelise to guide us through the marketing side of the business with ease. 

Annelise project managed our branding, website, design and implemented our go to market strategy flawlessly. We still use Swirrl & Annelise for advice, ad hoc marketing tasks and questions. 

- Chris, Co-Founder & Director, Specify Consulting

“Annelise has no agenda other than to see her clients business grow and profit, making recommendations always easy to understand and suggesting multiple options of pathways to get us there. She does not use jargon or "fluff" she just gets the job done.

Annelise has continually helped us realise new opportunities, sharing real outcomes along the way. I have felt supported by her strategic guidance, her knowledge and experience. This paired with her level of care for myself and the brand has been priceless and one of our best business investments thus far. I have since recommended her services to other friends and business owners.”

– Tahlia, Founder & CEO, The Dry Bar Co.

“I started working with Annelise to support me launch a new business and passion of mine. And I am so grateful that I did, having her expertise, experience and guidence to walk me through all the steps has given me so much ease and time to focus on what is most important, working with clients. I think it would have taken me 10x more time, energy and stress doing what she has been able to do for me had I done it alone!”

- Sarah, Founder Aware Mum, Parenting Consulting Services

“Having worked with Annelise a little over 4 years, I can honestly say no problem has been too hard and no question left unanswered. Annelise has deeply understood our brand, products and community to offer strategies and plans that have helped propel us to where we want to be and has guided us to their implementation. Annelise has been invaluable in assisting us with the launch of our new branding, local marketing plans, offering strategic digital marketing advice and guidance for our e-commerce store, always inspiring us to think differently and trial different ways of promoting our brand. She is always positive, motivating and has continued to provide ideas about effectively promoting and running our business.”


– Kerry Rocks, Founder & CEO

 
 

Ready to Dominate your Socials? Let’s Get Started.

Partner with us to create a strategy tailored to your business.