Case Study: Rebrand, Shoot and Shopify | Kerry Rocks Jewellery
Rebrand, Shoot and Shopify | Kerry Rocks Jewellery
Kerry Rocks is a contemporary Australian jeweller crafting naturally powerful jewellery in honour of the feminine. They create wearable moments, energised by ethically sourced gemstones, to illuminate the unique style of every woman.
We’ve been working in Kerry Rocks’ for the longest time now. We have recently focused on rebranding - both branding and visual identity and photography and video content creation making sure it’s relevant while preserving the elegance and timeless beauty of their collection.
THE CLIENT
Kerry Rocks is a contemporary Australian jeweller crafting naturally powerful jewellery in honour of the feminine. They create wearable moments, energised by ethically sourced gemstones, to illuminate the unique style of every woman.
THE BRIEF
Help with where to start with a rebrand and developing a marketing campaign plan to launch new branding to the world
Source the right team to help with;
Visual identity
Brand voice
Content
Execution and cohesiveness across website
OUR APPROACH
Started with the business foundations - discovery sessions with the client to uncover brand objectives, goals, target market and very clear alignment of how they want the brand to be positioned in the market.
Content audit - to analyse the industry, identify the brands USPs and
Marketing campaign plan - identifying key shopping moments, timelines and budget
Project briefs - developed clear and cohesive project briefs for all third parties
Implementation plan - project managed teams to produce various elements bringing together developer, content creators, copywriters and designers, in store shopper marketing
RESULTS
Launched new branding 3 months from guidelines being developed
Social engagement has increased from .053% to 0.11% - IG
Returning customer rate is up 9% YoY
More customers shopping full price
We surpassed our targets - Three months from launch sales have been up 88% YoY
Clear tone of voice and positioning in the market
Toolkit for store managers to utilise to implement ongoing marketing
Cohesive assets used across paid social, google ads, organic social, email marketing and e-commerce - collection banners, product images and content modules
