3 Reasons Why You Need a Content Marketing Strategy

Your brand’s online presence acts as a reflection of your vision, mission, values and purpose Your communications act as a reference point for current and prospective customers to get to know you. You might ask, “Why do I need a content strategy? I’ve been winging it and it seems to be working okay.” A content strategy is essential to ensure you are sharing the right information at the right time, across your channels or platforms that will also serve your overarching business objectives and goals

Below, we have outlined the core benefits of implementing a content strategy for your business:

Build trust and credibility

We all know how impactful first impressions can be. Having a content marketing strategy ensures you have a structured and cohesive flow while providing relevant information for your target audience. This is important for building brand trust. An active, polished and responsive profile with engaging content will help you gain credibility, particularly if you are running ads with cold audiences.

Efficiency and effectiveness

Creating content that converts isn’t easy and it isn’t cheap. Investing in a content strategy defines your what, why, where, and who – it looks at your competitors and industry landscape which aims to give you a competitive edge to help you stand out from the crowd. It will ensure you are creating the right content for your target audience and segments, resulting in more efficient and effective content production. This will ultimately save your team time in the long run, allowing them to run your content channels with ease.

Quality over quantity

No, you don’t need to be posting, emailing and blogging every day. Rather, you need to ensure the content you are sharing is providing value to your audience. At Swiirl, we encourage the creation of purposeful and meaningful content, rather than creating for the sake of creating. We advise our clients to benchmark all content against the following criteria:

All content should tick one or at least one of these boxes to ensure it holds a purpose and is relevant to your brand and business goals.

Ultimately, there is no one-size-fits all approach for content strategy. However, all great content marketing strategies tend to have the same things in common: the development of relevant, quality content on a consistent basis.